Customer Relationship Management

If you've read our content or talk to anyone from CapitalSolutionsBancorp, you know we believe in keeping current customers because it's cheaper than losing them to competitors and trying to lure them back.

This story from Crain's Detroit Business shows how companies find other ways to succeed during difficult times. If your company provides a service and the economy forces a rate cut, what do you do? Reliance One doubled its sales in 2007 and expects to up them by 56 percent this year.

Small businesses don't always have the luxury or resources to build a strong sales team that can outrun competitors. They don't have the resources to treat prospects to sporting events and fancy dinners. But they can get customers to say, "Yes." The Wall Street Journal writes about three small businesses that succeeded in getting to yes.